ICCMP_HDR_CNTNT. Change context area when Account is Confirmed

Hi,

When I confirm an account the context area at the top of the screen is filled with the Contact Name and Account Name  in the interaction center in SAP CRM 7.0.

I want to configure Account Name in context area (componet  ICCMP_HDR_CNTNT, view AccountInformationVS)

For examle: Name1 + Name2 + Name3 + City + Street + other.

How I can do this? Where I can program my own algorithm?

Denis.